Hundested : we won!

The 10th of february, together with Tredje Natur and Peter Kvistgaard, we have been announced as the winners for the masterplan competition of Hundested, Denmark.

We are very excited to work together with Halsnaes Kommune to develop a plan that can rethink the future of tourism from a local perspective. Responding to new ways of living by researching new typologies and involving local citizens.

Our strategy focuses on rethinking the historical development of the city creating new connections between the different inhabitants and experiences Hundested offers. Knitting together the terriotory, reconstructing the historical relationship between the sea and the land, the coastline.

In this way the strategy takes care of all of Hundested, enhancing the existing potentials of each area from its own prescribed identity.

The theoretical tools for the strategy are departing from theory on experience design. Using the concepts given by experience design theory we imagined a journey in Hundested so that the city becomes the experience.